Concept / Design : ArleneSun
AESTHETICS OF TECHNOLOGY
AESTHETICS IS THE PHILOSOPHICAL STUDY OF BEAUTY AND TASTE. THE TERM STEMS FROM THE GREEK WORD “AISTHETIKOS” MEANING “OF SENSE PERCEPTION”
ART / TECHNOLOGY / VISION
What is Aesthetics?
Aesthetics is the philosophical study of beauty and taste. The term stems from the Greek word “aisthetikos,” meaning “of sense perception,” and is related to the study of sensory values. In design, aesthetics refers to the visual attractiveness of a product. Studies have proven that creating good aesthetics in a product leads to better usability and user experience.